Three days to go: Akiode, Uwadoka, Salako-Ajulo, others to speak at BJAN’s 2023 Marketing Conference

Posted by allcitynews.ng

Three days to go, Nigerians, especially technocrats in the marketing communications industry are eargerly looking forward to the 2023 Marketing Conference because of what everyone will gain in the programme.

The Conference which is organised by Brand Journalists Association of Nigeria (BJAN), has the confirmation that keynote address will be delivered by the Convener, Women in Infrastructure Community Africa (WICA) and Director of Research at the Centre for Ethics and Sustainable Development (CESD). Dr. Olajumoke Akiode.

Along with Akiode, other notable experts who will speak at the event include Corporate Communications and Public Affairs Manager, Nestle Nigeria; Victoria Uwadoka, the Head, Corporate Affairs and Sustainable Development at Unilever Nigeria, Godfrey Adejumoh,  and Adeola Kayode, Head, Brands and Creative Services, 9Mobile Nigeria.

The widely-anticipated event promises to be exciting as well as engaging with an appreciable number of seasoned experts within the Brands and Marketing space having confirmed availability.

This year’s theme is: “Private Public Partnership: Infrastructural Development Strategy for Government, Communities & Brands”.

A frontline consumer protection advocates and Hon. Member representing Southwest in Competition and Consumer Protection Tribunal, Sola Salako-Ajulo will moderate the session.

This year’s event, which is the eleventh edition, is scheduled to hold on Friday, Dec 15, 2023, at Oriental Hotel, Victoria Island, Lagos by 10am.

For the past 10 years, the conference has lived up to it’s billing as a veritable platform for stakeholders to dissect key issues facing the industry, economy and Nigeria at large.

For 2023, the edition hopes to deepen the conversation around the Private-Public Partnership model.

According to BJAN Chairman, Clara Okoro, the theme was carefully selected considering the immense benefits surrounding PPP as a model which has in no small way helped in developing key sectors in the country.

According to her, “Despite the challenges, the PPP model is increasingly seen as the new business elixir for government, companies, and communities alike.

“By adopting PPP as a model for infrastructural development, governments can benefit from increased efficiency and reduced costs while also promoting economic growth and social welfare.”

Furthermore Clara claimed that “Ultimately, PPPs offer a promising path forward to addressing the challenges of high debt management.”

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