Over 200 youths so far benefited from Nestlé Golden Morn, receive N3.5m empowerment fund

 

 

By allcitynews.ng

 

 

 

 

The Corporate Communications and Public Affairs Manager, Victoria Uwadoka, has disclosed that the main reason for the production of Golden Morn farming is to build next generation of  agripreneurs.

 

Just as Nestlé disclosed that since the commencement of the Golden Morn Agripreneurship webinars, over
200 youths have benefitted from the opportunity provided by the brand with seven of them receiving a total of N3.5 million to scale their businesses.


Also the company stated that over the years, Golden Morn has worked with local farmers who supply the homegrown maize and soya beans used in the production of the nutritious family cereal.

 

“With 100% of the grains sourced locally, Golden Morn is not only sustaining Nestle’s local sourcing ambition, but is also impacting the local economy positively by providing a sustainable means of livelihood for the farmers and other players across the value chain.

 

Furthermore Uwadoka said that “Raising the next generation of farmers and “agripreneurs” is critical, not just for ensuring the availability of grains for meeting Golden Morn’s needs, but also for building thriving communities and sustained economic advancement.

 

“Therefore, in October 2021, the brand launched Golden Morn Agripreneurship
Series in collaboration with the Enterprise Development Centre of the Pan Atlantic University to promote youth participation in the agricultural sector through training and provision of grants for the most promising agriculture business proposals by the beneficiaries.”

Moreover, the Communications and Public Affairs Manager pointed out that the beneficiaries are exposed to different aspects of the agricultural value chain and are provided with seedlings and mentorship to help them succeed as farmers post training.

 

In addition Uwadoka said, “As a force for good, our brands with purpose help to drive societal progress by Creating Shared Value across their value chain. This way, Nestlé is driving impact at scale across critical socio-economic sectors including agriculture to build a sustainable mutually beneficial ecosystem.

“The Golden Morn Agripreneurship Series seeks to train and provide support
to young entrepreneurs in the agricultural sector in order to promote sustainable food systems in Nigeria.”

Similarly, the Category & Marketing Manager Dairy, Nestlé Nigeria PLC, Ifeanyichukwu Orabuche while speaking at the opening session of the fourth season, said, “As a brand, we are excited to further extend investment towards creating value for young agripreneurs aged 18 to 35 years, who are already participating in or are interested in the grains value chain.

“Through the series, we aim to positively impact on the local economy by growing agribusinesses to create job opportunities for young Nigerians. Beyond the training and mentoring opportunity, the series provides, beneficiaries who excel during the training also stand a chance to win seed funding for their businesses”.

In the same vein, the Project & Finance Manager of the Enterprise Development
Center, Pan Atlantic University, Obianuju Okafor, said, “We are delighted that our partnership with Golden Morn is now in its fourth season. Through this partnership, we are building a community of young agripreneurs who can go on to foster innovative ideas and trends in the agricultural sector to build sustainable food systems now and in the future”.

The two-day virtual training which covers various aspects of the agriculture value
chain including sales and marketing, is facilitated by credible and experienced
professionals in the agriculture sector.

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