Why Nestle introduced NESCAFÉ MALTY

Posted by allcitynews.ng

When the management of Nestle Nigeria Plc introduced new product, NESCAFÉ MALTY, it apparently did so because of its belief that creativity is the process that add new value to life.

Speaking at the launch of the new NESCAFÉ Malty 3in1 in Lagos, the Managing Director and CEO of Nestlé Nigeria PLC, Mr. Wassim Elhusseini disclosed that, “At Nestlé, we are focused on unlocking the power of food to enhance quality of life for everyone today and for generations to come. We therefore continuously provide distinctive food innovations fueled by creative exploration and consumer insights.

“It is based on this insight that NESCAFÉ Malty 3in1 was developed with the Nigerian consumer in mind, bringing together the goodness of malt with the rich flavour of Nescafé that we enjoy at an affordable price.”

In his remark also at the launch, the Category Manager for NESCAFÉ in Nigeria, Mr. Gbenga Alabi said, “NESCAFÉ is proud to launch this new 3in1 product. This innovation is a result of years of dedicated research to find the perfect blend of coffee, creamer, sugar and malt, that constitutes a rich cup of coffee.

Each 25g serving of the new NESCAFÉ Malty 3in1 is formulated to provide the thrill to “Start Strong, Finish Strong”. It offers a great tasting stimulation that sets you up for the day, when you need to start with the best version of yourself.”

Nestlé Nigeria has introduced NESCAFÉ MALTY, a new blend of coffee and malt
in the NESCAFÉ 3in1coffee options which deliver a rich, bold and enjoyable taste
to satisfy consumer preferences.

With this new addition, the Nestlé Nigeria NESCAFÉ range now includes three variants: the NESCAFÉ Classic, NESCAFÉ Original 3in1 and the new NESCAFÉ Malty 3in1.

NESCAFÉ is a flagship brand of the largest food and beverage company in the world – Nestlé. The beverage was invented by Nestlé in the 1930s to deliver rich, bold flavor in an instant. The innovation also helped farmers reduce labour and post-harvest crop waste, which was a huge agricultural challenge at the time.

Helping farmers is something that Nestlé is still passionate about today, across
the globe. Billions of coffee cups are consumed daily because it contains beneficial nutrients, including riboflavin (vitamin B-2), niacin (vitamin B-3), magnesium, potassium, and various phenolic compounds, or antioxidants.

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